• Provide vision and strategy for data science modeling and execution across $3B campaign management portal.
• Set direction and lead advanced analytics partnerships with third-party stakeholders, including Acxiom Infobase and MIT Media Lab.
• Embark on global initiative of analysts and data scientists to integrate transactional and touchpoint campaign data across brands and channels, improving attribution capabilities and up-sell/cross-sell efforts though data-mining, visualization and messaging.
• Grew daily sales over 500X in a five-month period through strategic data assessment, analysis and integration across 3rd party ecommerce sales channels.
• Provided relevant, pre-qualified leads through statistical customer segmentation models, using a blend of behavioral, firmographic and psychographic variables.
• Built interactive data visualizations from live data feeds for 787 Reliability Project, allowing stakeholders to collaborate, strategize, improve and share results.
• Engagement Manager for Microsoft account engagement and analytics delivery.
• Direct Fractal’s market research team on pilot project to become a preferred analytics vendor for Microsoft.
• Develop and streamline Fractal Digital’s suite of advanced analytics across web, mobile, social and e-commerce channels.
• Oversee client advisory on e-commerce and social media strategy, guided by behavioral insight and actionable analytics.
• Manage multiple delivery teams to develop advanced analytics solutions across clients and projects.
• Provide operations strategy and thought-partnership for a $70B financial services firm, creating competitive advantages from data-driven insights.
• Through on-site data mining and statistical analysis, determine campaign success to optimize future marketing campaigns for clients including Microsoft, IBM, and HP.
• Responsible for social media analytics and innovation to guide content and messaging strategy for social media marketing efforts for clients including Microsoft, Cisco and Oracle.
• Provide actionable insight through the analysis of transactional e-commerce data, including customer segmentations, prospect profiling, sentiment analysis and predictive modeling.
• Supervise data analysts in India, Singapore and New York to develop over 300 custom market segmentations, MMM and conjoint models.
• Develop performance scorecards for clients including Sun Microsystems and Nokia, optimizing business performance by isolating key drivers to replicate success.
• Through exhaustive data mining of past campaigns, create predictive models to improve marketing ROI and maximize future campaign performance.
• Develop and implement searchable marketing database, updated daily with SAP BW sales reporting data, CRM customer information and customer segmentations.