Rebecca Schlachter

Seattle, WA


Executive Director of Data Science Valassis Digital 07/2016 – 03/2018 Seattle, WA

• Provide vision and strategy for data science modeling and execution across $3B campaign management portal.
• Set direction and lead advanced analytics partnerships with third-party stakeholders, including Acxiom Infobase and MIT Media Lab.
• Embark on global initiative of analysts and data scientists to integrate transactional and touchpoint campaign data across brands and channels, improving attribution capabilities and up-sell/cross-sell efforts though data-mining, visualization and messaging.

Board Member, Data Center of Excellence IAB – Interactive Advertising Bureau 08/2016 – Present New York
Global Advanced Analytics Brady Corporation 01/14 – 03/16 Chicago, IL

• Grew daily sales over 500X in a five-month period through strategic data assessment, analysis and integration across 3rd party ecommerce sales channels.
• Provided relevant, pre-qualified leads through statistical customer segmentation models, using a blend of behavioral, firmographic and psychographic variables.

Collaboration & Deployment Specialist Boeing 11/14 – 01/14 Seattle, WA

• Built interactive data visualizations from live data feeds for 787 Reliability Project, allowing stakeholders to collaborate, strategize, improve and share results.

Director, Technology Fractal Analytics 12/11 – 09/13 San Mateo, CA

• Engagement Manager for Microsoft account engagement and analytics delivery.
• Direct Fractal’s market research team on pilot project to become a preferred analytics vendor for Microsoft.
• Develop and streamline Fractal Digital’s suite of advanced analytics across web, mobile, social and e-commerce channels.
• Oversee client advisory on e-commerce and social media strategy, guided by behavioral insight and actionable analytics.
• Manage multiple delivery teams to develop advanced analytics solutions across clients and projects.
• Provide operations strategy and thought-partnership for a $70B financial services firm, creating competitive advantages from data-driven insights.

AMI-Partners Director of Analytics & Modeling 05/08 – 09/11 New York, NY

• Through on-site data mining and statistical analysis, determine campaign success to optimize future marketing campaigns for clients including Microsoft, IBM, and HP.
• Responsible for social media analytics and innovation to guide content and messaging strategy for social media marketing efforts for clients including Microsoft, Cisco and Oracle.
• Provide actionable insight through the analysis of transactional e-commerce data, including customer segmentations, prospect profiling, sentiment analysis and predictive modeling.
• Supervise data analysts in India, Singapore and New York to develop over 300 custom market segmentations, MMM and conjoint models.

Marketing Database Manager Avnet Technology Solutions 07/07 – 02/08 Westminster, CO

• Develop performance scorecards for clients including Sun Microsystems and Nokia, optimizing business performance by isolating key drivers to replicate success.
• Through exhaustive data mining of past campaigns, create predictive models to improve marketing ROI and maximize future campaign performance.
• Develop and implement searchable marketing database, updated daily with SAP BW sales reporting data, CRM customer information and customer segmentations.


PhD Design & Planning University of Colorado 2003 – 2007 Boulder, CO
MPA Public Administration University of Colorado 2002 – 2004 Denver, CO
BA English Eastern Connecticut State University 1994 – 1997 Willimantic, CT


analysisinterpretationexplanationcommunicationvisualizationmarketingcontinuous optimization


Digital & SocialBI SoftwareETL ToolsData VisualizationData Analysis & Modeling