MC Hammer Launches Search Engine
You can’t search this. Well, yes, you can. Just not on Google.
MC Hammer, the rapper who helped get hip-hop into the pop mainstream in the early ’90s, has announced plans to unveil a search engine he hopes will be better than the current offerings from Bing and Google. So, what is he calling his new search engine? WireDoo. Yes, seriously. The project has been in development for two years, Hammer revealed on Wednesday at the Web 2.0 summit in San Francisco. During the conference, Hammer said the thing that will make his search tool stand apart from Google will be its “deep search” feature.
“It’s about relationships beyond just the keywords,” MC Hammer said. The rapper/entrepreneur went on to explain that a search with WireDoo would render not only direct results, but also information on related topics. Its motto is “Search once and see what’s related.” Sort of like a search for “you can’t touch this” would link to home security.
Here is the video of Hammer’s announcement: