• Managed diverse team of data engineers, analysts and scientists to champion data literacy through advanced data analytics, deep audience insights, effective customer segmentation, and millions of client communication touchpoints.
• Led the creation of advanced visualizations, using both cloud and on-premises data services to automate and communicate marketing performance to stakeholders in the marketing team and across the brand.
• Oversaw client lifetime value initiatives to better understand opportunities and threats while optimizing ROI for marketing initiatives and media spend.
• Directed the seamless migration of client communications from Oracle on-prem servers via SFMC batch processing to web-hosted practice management software via Azure/Databricks & API Connect for near-real time data feeds.

• Manage Prime tagging acquisition data pipeline using Redshift, Spectrum and Tableau.
• Create, enhance and maintain a suite of interactive dashboards in Tableau to understand and optimize Prime acquisition funnel.
• Tableau server admin for entire Prime organization, efforts include building customized landing page for Prime reporting and leading training sessions for developers and customers.
• Develop and automate weekly business review for AWS senior leadership.
• Provide analysis and insight to drive HR policy change across all North American fulfillment centers.

• Provide vision and strategy for data science modeling and execution across $3B campaign management portal.
• Set direction and lead advanced analytics partnerships with third-party stakeholders, including Acxiom Infobase and MIT Media Lab.
• Embark on global initiative of analysts and data scientists to integrate transactional and touchpoint campaign data across brands and channels, improving attribution capabilities and up-sell/cross-sell efforts though data-mining, visualization and messaging.

• Grew daily sales over 500X in a five-month period through strategic data assessment, analysis and integration across 3rd party ecommerce sales channels.
• Provided relevant, pre-qualified leads through statistical customer segmentation models, using a blend of behavioral, firmographic and psychographic variables.

• Built interactive data visualizations from live data feeds for 787 Reliability Project, allowing stakeholders to collaborate, strategize, improve and share results.

• Engagement Manager for Microsoft account engagement and analytics delivery.
• Direct Fractal’s market research team on pilot project to become a preferred analytics vendor for Microsoft.
• Develop and streamline Fractal Digital’s suite of advanced analytics across web, mobile, social and e-commerce channels.
• Oversee client advisory on e-commerce and social media strategy, guided by behavioral insight and actionable analytics.
• Manage multiple delivery teams to develop advanced analytics solutions across clients and projects.
• Provide operations strategy and thought-partnership for a $70B financial services firm, creating competitive advantages from data-driven insights.

• Through on-site data mining and statistical analysis, determine campaign success to optimize future marketing campaigns for clients including Microsoft, IBM, and HP.
• Responsible for social media analytics and innovation to guide content and messaging strategy for social media marketing efforts for clients including Microsoft, Cisco and Oracle.
• Provide actionable insight through the analysis of transactional e-commerce data, including customer segmentations, prospect profiling, sentiment analysis and predictive modeling.
• Supervise data analysts in India, Singapore and New York to develop over 300 custom market segmentations, MMM and conjoint models.

• Develop performance scorecards for clients including Sun Microsystems and Nokia, optimizing business performance by isolating key drivers to replicate success.
• Through exhaustive data mining of past campaigns, create predictive models to improve marketing ROI and maximize future campaign performance.
• Develop and implement searchable marketing database, updated daily with SAP BW sales reporting data, CRM customer information and customer segmentations.